Friday, August 17, 2012

Art of Choosing-Sheena Iyengar

The Art of Choosing-Sheena Iyengar

the facts
satisfaction: Up
pages: 277
gender: F (blind)
nationality: Canada (of color)
year: 2010
Non fiction

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose.

Well done Sheena Iyengar. I was on the verge of returning all of the books dealing with choice, happiness, neuroscience, psychology because it really seemed like I was beginning to read the same book over and over and along comes Art of Choosing to prove me wrong and show me that indeed-there are things being said that I haven't already heard several times wrapped up in an engaging and well written package.

She draws upon anecdotes, her personal experience, as well as the whole field to provide a broad perspective on human choice and effectively shows you the implications of each type of choice and the processes that cause us to choose. She weaves her main point-the difficulties and strengths of our ability to choose-through the entire book to make sure we always understand why she is asking the questions she is. I liked the mix of the scholarly and almost-colloquial language that occurs throughout. For instance, in the second chapter she describes her parents' wedding in bright language and goes forth to apply that to the dry world of scholarly psychology. Her writing is calm and patient but forces you to pay close attention. Her later chapters force introspection and highlight your role into making sure your own choices are not being influenced by the myriad ways they can be.


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